December 31, 2014

Arrow Trademark Pointers

[Posted on L&P on May 1, 2010, July 7, 2010, and Aug 13, 2010.]
        Almost all of the Eagle Pencil Co. trademarks include these tantalizing little images of eagles with outstretched wings, and holding
spears or arrows in their beaks or talons, and other pointy sticks such as pencils and penholdersSome of the images show the eagle holding spears on one side and an olive branch on the other, perhaps their version of the pencil being mightier than the sword.  The Eagle Pencil Co. seems to be implying that, when writing with their pens and pencils, you will shake spears with your written words. But here are a few slightly different pointed marks.
        US trademark no. 71,047 from 1908, but said to be used since 1890, is for the word “Spear”, but with the letters constructed of little spearheads, or arrowheads, so that the letters look like they have little arrowhead-shaped serifs.  And US trademark no. 157,493 from 1922, is for the word “Pointer”, but with the letters a little more crudely formed, and the serifs shaped like simply drawn arrows.  Also let me also point you to US trademark no. 69,248 from 1908, but used since 1882, for the word “Arrow” along with a stylized picture of an arrow.
        The long-standing tradition of the use of figurative arrows in pen trademarks and designs continues with these two feather designs, US no. D88,821 from 1932 for the Parker “Vacumatic” pen and pencil arrow clip, and US no. D93,444 from 1934 for the “Quill Feather” pen and pencil arrow clip assigned to the Spencerian Pen Co.  US trademark no.
323,266 by A. W. Faber for “Rubber Erasers” from 1935, but used since 1924, is for the word “Arrowhead” for wooden-pencil erasers shaped like, you guessed it, arrowheads.  US trademark no. 419,077 from 1946, but used since 1932, is for the Parker Pen Co. symbol of an arrow.  It was registered by Kenneth S. Parker, but Ivan D. Tefft was appointed as attorney “to prosecute this application for registration”.  US trademark no. 628,281 by Parker from 1956 is for the name “Golden Arrow”, and US trademark no. 628,282 is for the name “Silver Arrow”.  US trademark no. 659,068 by Parker from 1958 is for a heraldic crest, or shield with two quills, an arrow, and the letter “P”, for Parker.  US trademark no. 774,545 by Parker from 1964, but used since 1955, is for the word “Arrow”.  US trademark no. 779,075 by Parker from 1964, but used since 1958, is for an earlier version of the familiar Parker arrow-and-oval symbol.  US trademark no. 904,691 by Parker from 1970, but used since 1965, is for another version of the Parker arrow-and-oval symbol.  US trademark no. 1,178,088 by Parker from 1981, but used since 1932, is for an arrow-shaped clip illustrated on the short, Minim-sized Jotter ballpoint in US trademark no. 811,716.  US trademark no. 1,301,611 by Parker from 1984, used since 1955, is for a clip that preceded, but which later became the tasteful, early “Centennial Duofold” arrow clip, also shown in US design no. D330,217, in Figs. 3 and 4 in the illustrations.  The later “Centennial Duofold” arrow clip was redesigned in a bulbous, bloated, garish, and ungainly version of the clip, designed for a more crass buying public interested only in limited editions and pens as investments.  They are more interested in being seen carrying a fountain 
pen than actually using a fountain pen.  But life is too short to write with an ugly pen.

George Kovalenko.